Sarah Blinco

Sarah has worked internationally (Australia, UK, North America) for over a decade in publishing, communications and media content production. Her breadth of experience ranges across creative roles in radio, print magazines, digital content and social media management.

In radio she produced award-winning content for large, enthusiastic audiences; and a significant slice of her career has involved writing for, launching, and editing popular lifestyle magazines and websites.

She has managed communications and social media strategy for a range of consumer businesses and membership organisations in travel, education, health and lifestyle sectors.

Career highlights

– Winner, best regional on-air breakfast show, 2012; and nominee best regional music director, 2013, Australian Commercial Radio Awards

– Launched, and editor of Style Magazines (Gold Coast) and Get it Magazine (Australia)

– Editor International Coast Leisure & Lifestyle magazine, distributed throughout prestige hotels in Australasia including Palazzo Versace

– Digital manager Globe Trekker and Pilot Guides travel TV (London), 2014

– Magazine feature interviews with Hollywood actors Hugh Jackman and Meryl Streep

– Social media manager and strategy lead for lifestyle, travel and media clients in Australia and the UK, 2012 to 2014

– Runner-up, International Women’s Day ‘Spirit of the Gold Coast’ award (Australia), 2008

– Creator Media Bootcamp online training and mentoring for aspiring journalists, and associated national student writing competition, Australia 2013/2014

– Winner, Australia Flight Centre ‘Back Roads Touring Blogger’ 2012 (to cover the launch of a new coach tour in England)

– Travel journalist and content producer, 2012 to present

– Exclusive influencer invite to Australia’s Words to Go travel and culinary content forum in Adelaide, 2014


Presently, Sarah works full time in the engagement and communications directorate at the British Medical Association based in central London (initially as a digital producer, now within the internal communications team). Last year the team she works in won a national award for the campaign they devised to launch the organisation’s new intranet.

Outside of her day job when time permits, she contributes lifestyle features to various magazines and websites, is a regular columnist for Australia’s Get it Magazineand produces which engages thousands each month across digital and social media channels.

Sarah is passionate about communications, social and digital media trends and strategy, and is continually developing skills by attending training or conferences in the UK and Europe.

Recent achievements

– UK PR Moment Awards winner (team), ‘2017 Internal Communications Campaign of the Year’

– 2018 UK Blog Awards nominee, ‘Best travel blog and vlog’

– 2017 shortlisted, Australia’s Top 50 Digital Influencers Awards

– 2017 winner in the lifestyle content travel competition

Find out more and connect on LinkedIn