Sarah Blinco

SARAH BLINCO is a contract journalist, editor and digital content manager with over 14 years experience in writing, researching and producing media content in Australia, the United Kingdom and North America.

Specialising in writing, editing, publishing (print and digital), social media and digital content management, Sarah’s a passionate content professional with particular experience in lifestyle, travel, education and technology.

Sarah started her career in radio as part of an award-winning on-air team, and also worked in promotions and advertising production. Following a number of years in radio, she worked as a journalist at one of Queensland’s biggest weekly lifestyle publications, Lifeweekly, and was later appointed as editor of a new national luxury bi-monthly title, International Coast Leisure & Lifestyle, produced by the same publishers. In 2007 Sarah was invited to launch and edit the Gold Coast edition of Brisbane’s widest reaching monthly glossy title, Style, which she developed for a couple of years before moving on to grow her own media endeavours.

Through her communications agency Sugoi Media (2006-2015), she’s managed editorial, PR and digital projects for clients across a range of industries, partnering with the likes of Traders Hotels,, Tena, Swisse, Effortless English International, Dexus Property Group, Sanctuary Cove, Palazzo Versace (Gold Coast), AAPT Communications, Krispy Kreme and the Leukaemia Foundation.

Sarah’s written for numerous international brands including Company Magazine (UK), (UK), Tokyo Families Magazine, Darpan Magazine Vancouver, P&O Cruises Magazine, TV Soap Australia, Soap Life UK, The Australian Times (London), Wikio Experts Europe, travel app (Europe), Cocktails & Joints Magazine (USA), YHA Backpackers Essentials Magazine and the Flight Centre Australia website. She’s also covered international events like London Fashion Week, Gold Coast Indy Motorsports Festival, international film premieres, European lifestyle expos and travel destination experiences for both print and digital media outlets.

Over the past two years Sarah’s edited two widely-read Australian lifestyle titlesTNQ Profile Magazine and Get it Magazine; she was a contributing print and digital editor for popular monthly London (UK) lifestyle freemiumDrafted Magazine. 

Enthusiasm for new media has opened doors into the digital world too. Sarah has managed social media content, eMarketing and digital strategy for a wide array of travel, education, media and lifestyle clients. A prominent client example includes Study Cairns which facilitates study tourism initiatives in one of Australasia’s most sought after destinations for international students. Another example is television production company, Pilot Productions (London), creators of long-running, multi-award winning travel television series, Globe Trekker, which boasts a digital media fan base into the hundreds of thousands. Sarah was also invited to attend an exclusive Australian social media forum in Adelaide mid 2014, Tasting Australia – Words to Go, with places reserved only for Australasia’s top culinary and travel content producers.

Sarah is passionate about travel, digital entrepreneurship, personal development and animal welfare (with a special interest in dogs), as showcased in her creative content products like In 2012 she won an Australia-wide search to become Escape Travel|Flight Centre Australia’s Back Roads Touring travel blogger for her work on this popular spaceHer prize was to fly to England to cover a new tour aboard Back Roads Touring UK. She’s also covered tours with Expat Explore UK and Hinterland Aviation Australia.

Sarah is a print and digital specialist, often quoted in media stories and asked to present at training workshops. In 2012 she was credited in the third edition of best-selling Business Etiquette by Patsy Rowe (New Holland Publishers) for her insight into social media best practice.

In 2013 she created Media Bootcamp, a one-of-a-kind digital training and mentoring tool for students who aspire to work in media or develop as writers and content creators. In 2014 Sarah facilitated a highly regarded national student writing competition in Australia, and published a beginner’s guide to DIY professional social media management, Super Easy Social Media – 5 steps to success

Sarah’s educated with a Bachelor of Arts (English and Media) from the University of Queensland, an Associate Diploma of Speech and Drama through Trinity College London, and in December 2013 completed participation in The Future of Storytelling, an open learning creative course presented by iVersity Germany. Over the past ten years, Sarah has also been short-listed for Australian media awards, a Media Association Spirit of the Gold Coast award, and for an International Women’s Day Leadership award.

Presently based in London, she’s proud to be one of the communications professionals working at the British Medical Association (BMA), a highly respected organisation which represents the medical industry in the UK. The BMA has recently featured prominently in international media due to junior doctors’ industrial action and contract negotiations. Sarah spent countless hours working with the project team on this communications activity (focused on producing web content) which has been nominated for numerous PR and content accolades including a 2016 British Media Award.

During 2016 she was working with the internal communications team to develop a new intranet at the BMA, and the launch campaign for this activity has been nominated for a 2017 PR Moment Award. Sarah’s also just been shortlisted in the 2017 Australian Top 50 Digital Influencers Awards and won a lifestyle travel blog competition hosted by

Sarah’s always writing, blogging, vlogging and mentoring. She can be contacted here.


Back to top